What's Missing In Video game Websites?

I'm doing a final year project at the University about video game websites. To all the gamers out there, what are the things that is missing or lacking in some of the video game websites (Gamespot, gamespy, etc) like adverts, forums, game libraries, etc.? What is the thing that you're looking for and it's not there?

some of the ones that i have used start off free but then you have to pay,,

There are too many advertisments...